Work Experience
| Client/Employer | Project/Position | Value Added |
|---|---|---|
| WetterOnline 2021 – today |
Tech Lead Business Intelligence (Employee) |
- Design & implementation of Cloud Infrastructure (GCP) - Coaching & implementation of agile methods - Requirements engineering - Implementation of data pipelines via Dataflow & BigQuery - Statistical analyses on demand - Create & maintain documentation guidelines - Implementation of custom tools for streamlining workflows - Data vis in Tableau - Preparation & moderation of strategy workshops |
| Online Pharmacy 2019 – 2020 |
Client requested assistance for the on-site data science team to discover opportunities & measures to increase revenue and a forecast of their effects. |
- Analysis and critical discussion of the RFM-model which was already in use and design of an improved system - Design & implementation of a pricing-algorithm for the products in the online shop, based on their price/demand-curve - Wrangling of the transactional data of thousands of products - Visualization of the results |
| German Discount Supermarket 2019 |
Client requested an application for demand forecastingfor their FMCG. Based on the historical sales data, current offers and ads, pricing, geography, regional holidays etc. a complex database application was created. |
- Creation of standards for implementation methods - Implementation of ETL pipelines and forecasting in Teradata SQL - Technical auditing of requirements and methods for mathematical correctness - Creation of custom debugging tools |
| Manufacturer of FMCG in NRW 2017-2019 |
A producer of FMCG wanted to elevate their digital endeavors to modern standards. Various 3rd-party tools had to be implemented and the proprietary shop software running many of the client’s websites had to be replaced. |
-Creation of a SEO concept and coordination of its implementation - Complete overhaul of the Google Analytics implementation and configuration - Execution of various A/B-Tests for optimization of the frontend - Development of various monitoring tools for SEO, SEA and newsletter marketing -Project Owner of a website portfolio relaunch with Magento to replace the proprietary shop software |
| Publisher of scientific magazines in Heidelberg 2015 |
A pop-sci publisher anticipated technical and economic challenges and requested an independent technical and strategical analysis of their processes and systems. This resulted in a consolidation of their website portfolio and the development of new editorial concepts and products. |
- Content- & Portfolioanalysis (technical and w.r.t. the efficiency of the editorial processes) - Analysis of the value chain of the publisher’s eCommerce activities - Audit of the IT infrastructure - Conversion Rate Optimization for the checkout/magazine subscription processes - Management for the relaunch project to consolidate the website portfolio |
| German Pay-TV Provider 2011 |
Due to an expiring contract, a migration plan had to be developed to lift and shift the entire infrastructure from the former 3rd-party provider to internal systems and teams. All existing systems and processes had to be catalogued thoroughly to prepare this migration. |
- Interviewing with all stakeholders: managers, developers, customer support, finance, streaming, etc. - Documentation and presentation of results - Creation of a roadmap for the migration to the internal IT team |